What is marketing?

Wow, great question. Lots of people think that creating a brochure or a newspaper ad is marketing. You get one created, clasp your hands behind your head and wait for the business to fly in the door. If it were only that easy. Consider these other facets of marketing:

1. How is your phone answered? Try calling your office from a phone number your receptionist won't recognize. Were you holding on for 12 rings? Did he/she immediately say, “Will you hold?” before being forced to listen to Kenny G for 10 minutes? This is the first impression potential new clients have of your firm. It's marketing.
2. Are you involved in the community? Every time you hand out a business card or give your elevator pitch, you're making a statement about how you conduct your business. It's marketing.
3. Are you aligning your passions outside the office with your marketing goals? Huh? Think about it…if you can combine what you love doing with what you're great at professionally, you can't lose. It's marketing…and it's what we love to help practices do.