If all you have is a hammer, every problem
looks like a nail.

A traditional agency builds a team before seeking clients. We focus on understanding your circumstances and needs first. And when developing your marketing campaign, we don’t mold your needs to fit our team, we custom build a team to achieve your goals.

Business owners are different.

Our principals and creative partners are all business owners, so we understand the challenges involved in starting and maintaining a company, and the importance of delivering timely results. We are committed to keeping budgets, timelines and promises, because great marketing doesn’t depend on long deadlines and bottomless resources.

How we’re different

Successful marketing is built on defining your niche. There are thousands of competitors in your industry…some may be right down the hall from you. Before we even begin to consider strategies, we need to understand how you and your work stand out.

We search for the connection between your passion outside of work and your expertise in your field. That is the sweet spot that will help determine your specific marketing focus. Remember, without a destination, any road will get you there.

The first call

When you contact The Hoople Group, the first thing we do is set up an initial meeting to listen. That’s right, listen. No pitch, no plans, no campaigns, no catchy slogans. Nobody knows your business better than you do, and the only way to uncover the differences that set you apart is to hear everything you have to say.

After we have a clear understanding of who you are, what drives your success and the goals you hope to achieve, we create an action plan and get the right people involved. We maintain an extensive network of creative experts and for each project will select the individuals whose skills and experience best fit your needs. But, no matter which specialists work on your projects, Peter and Heidi ALWAYS lead the campaign.

Big ideas and great execution

We have experience implementing everything from comprehensive print campaigns to national contests and speaking tours, and understand how to determine what options will best achieve your goals. Offering professional guidance that look towards both the short-term strategies and long-term practice building of an effective marketing plan, we strive to achieve not only what you want, but what your practice needs.

Our Marketing Process

We will work with you to:

• Identify and prioritize your production goals
• Define your distinct marketing niche (TV, radio, print, public
  relations, sponsorships, etc.)
• Develop your custom-tailored strategies
• Put your plan into action
• Communicate with you every step of the way

Call us today at (804) 447-4032 and let's get started